Top 5 Social Apps Performance in El Salvador: Q2 2024

In the second quarter of 2024, the top 5 social apps—TikTok, Facebook, Instagram, Threads, and X—showed varied performance trends in El Salvador on the unified platform. Here is a closer look at their weekly downloads, revenue, and active users.

TikTok from TikTok Pte. Ltd. experienced a significant increase in downloads, peaking at approximately 69.6K in the week of June 17. The app also saw a steady revenue stream, with weekly revenue reaching about $15.9K by the end of April. The number of active users remained strong, fluctuating around 1.14M to 1.19M throughout the quarter, ending with 1.17M in the last week of June.

Facebook, published by Meta Platforms, Inc., maintained a steady download rate, with a notable spike to 47.4K in the week of June 17. Weekly revenue showed minor fluctuations, peaking at $753 in the last week of May. Active users remained relatively stable, hovering around 3.36M to 3.43M, finishing at 3.42M by the end of June.

Instagram, another offering from Meta Platforms, Inc., saw a gradual increase in downloads, culminating in 35.5K in mid-June. Weekly revenue was fairly stable, with a high of $1.3K in early May. Active users showed a consistent upward trend, ending the quarter with approximately 2.09M.

Threads, also from Instagram, had a mixed performance. Downloads peaked at 12.3K in mid-June, while active users reached a high of 233K in early June but dropped to 112K by the end of the quarter.

X, from X Corp., saw steady weekly downloads, with a significant increase to 7.5K in mid-June. Revenue remained consistent, peaking at $762 in late April. The number of active users was stable, averaging around 450K throughout the quarter.

Overall, these insights from Sensor Tower highlight the dynamic landscape of social media app usage in El Salvador during Q2 2024. For more detailed insights and data, visit Sensor Tower.